Working for the Ministry of Women, Youth, Children and Family Affairs of the Solomon Islands, Dr Anouk Ride is collaborating with local researchers on the first social marketing research about attitudes to violence against women and girls to be conducted in the Pacific Islands region. The pilot study will be complete in March 2018, and detail messages that are used to reinforce or stop violence against women and girls. What attitudes allow violence to take place unchecked, and what attitudes would support intervention prior to and after violence is the central research question.
The research will be conducted with women who have experienced violence, men who have perpetrated violence, and male, female and youth representatives from different communities (in Guadalcanal, Malaita and Temotu provinces).
The research is intended to have a practical use – to increase the effectiveness of messages and communications materials, activities and events that the various government, church, women’s organisations, INGOs and refuge services conduct and/or to stimulate new actions that can lead to social change. A review of the previous violence against women policy (2010-2015) found that “greater coordination is required for key messaging” particularly for awareness raising about violence and the Family Protection Act and this research is intended to inform such joint efforts[i].
The report is commissioned by the Ministry of Women, Youth, Children and Family Affairs (MWYCFA) which will be the first to read the report recommendations and then share this with other organisations working on this issue. This project is supported by Oxfam Australia as part of the Safe Families Fund, an initiative funded by the Australian Aid Program aimed at eliminating violence against women in the Solomon Islands.
[i] Ministry of Women, Youth, Children and Family Affairs. (2017). National Policy to Eliminate Violence Against Women and Girls 2016-2020 Solomon Islands. Honiara: Solomon Islands Government. pp: 10.